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I am a seasoned professional with over 18 years of leadership and operational experience, dedicated to mentoring startups and guiding them through their next growth phases. My passion lies in helping entrepreneurs navigate challenges, streamline operations, and build sustainable businesses. Whether working closely with founders at an accelerator in Goa or providing strategic feedback through a US-based incubator, I thrive on fostering innovation and supporting business success.

My expertise spans process optimization, team performance enhancement, and operational efficiency, ensuring that businesses operate at peak productivity. I specialize in setting strategic objectives, collaborating with senior leadership, and integrating people, processes, and technology to drive measurable results.

Throughout my career, I have worked with Build3, Enigmasoft, 91Springboard, Wizcraft International, SHRM, and MeasureOne, steadily progressing from data analysis and MIS to managing teams, streamlining processes, and shaping business strategy. My journey has been defined by adaptability, innovation, and a commitment to helping businesses scale efficiently and sustainably.

I am a digital marketing and performance advertising specialist with over 10 years of experience helping eCommerce, DTC, and retail brands scale profitably through Google Ads, Meta Ads, and conversion optimization.

As the Founder and CMO of Convert Craze, my focus is on maximizing ROAS (Return on Ad Spend), reducing CPA (Cost Per Acquisition), and driving sustainable revenue growth through a data-driven approach. By leveraging strategic paid media campaigns, audience insights, and conversion rate optimization, I help brands achieve scalable and profitable growth.

I have worked with a diverse range of businesses, including startups, EdTech brands, SaaS companies, and marketplaces, mentoring them in customer acquisition, paid media strategy, and growth marketing. My goal is to help founders scale efficiently, avoid costly mistakes, and implement practical, high-impact marketing strategies that drive long-term success in the competitive digital landscape.

I am the Co-founder & Chief of Growth at Hovers, a performance marketing expert, and a growth strategist with a strong track record of scaling 250+ brands and mentoring 400+ marketing professionals. My expertise lies in building high-impact marketing systems, optimizing digital ad spends, and driving profitable, scalable growth for D2C and e-commerce brands.

With years of experience in the dynamic world of digital marketing, I specialize in crafting data-driven strategies that enhance customer acquisition, boost conversion rates, and maximize ROI. From Facebook Ads and Google Ads to Amazon Ads and full-funnel marketing, I have successfully helped brands break through market saturation and achieve sustainable growth.

Beyond marketing execution, I am passionate about training and empowering marketing professionals, equipping them with the knowledge and skills to navigate the ever-evolving digital landscape. My goal is to redefine performance marketing by integrating creativity, analytics, and strategic thinking to deliver real, measurable results.

Anooja Bashir, CEO & Co-founder of FlexiCloud.in, is a seasoned sales and marketing professional with over 20 years of corporate experience. She holds executive credentials from Wharton and IIM Bangalore. Anooja leads FlexiCloud’s strategic vision and growth, while also founding Ourea, a branding agency.

A serial entrepreneur, startup mentor, DEI advocate, and investor, she’s received multiple awards for her contributions. Anooja is also a TEDx and Josh Talks speaker, author, and media personality, known for her insights on entrepreneurship, marketing, and branding.