Ajay Motwani 

Marketing Expert , Emami
Growth Marketing
Go To Market Strategy

100% of proceeds will be donated to 776 Foundation


25 year Achievement oriented Strategic & Operational expertise across ‘Sales/Marketing’ verticals, in consumer goods categories. Led iconic brands like Dabur Honey, Dabur Vatika, Dabur Amla, and Fortune edible oils and Foods in stellar organisations like Dabur, Adani Wilmar and Marico. Specialise in Digital Marketing- Employing Search/Visibility on E Commerce channels, and Brand Promotions on multiple Social media assets including own websites. P&L Management, Marketing Strategy, Leadership, Insights, Media-Traditional/Digital, Salesforce Productivity, Digitisation. Specialise in Market share expansion, Margins expansion, Brand architecture and Portfolio Play, Brand Equity Goals- Salience/Image scores improvement on Category Drivers, Communication development, Market Research, Low Promotions Cost New Product Launches with a Pilot-Finetune-Scale Up Methodology. Specialise in Channel Management- GT/MT/E Comm, GTM(Go-To-Market) Operations, Digitisation to measure and optimise Salesforce Productivity Expertise across both ‘Leader’ & ‘Challenger’ portfolios. Have driven 150% higher growth on Large, Rs. 1,000 cr Leader portfolios, as well as reversed consecutive quarters of ‘Share’ decline on ‘Challenger’ portfolios. Believe in driving Competitive, profitable Brand growth anchored in ‘Insightful Strategy’. Strategy is an aggregate of consumer, competitor, and company. Rich Insights are often anchored in a sharp understanding of your source of business, unmet consumer needs, cultural trends, and a well-defined enemy, among others. These insights are then translated into product, packaging, communication, Branding solutions either across existing products, product upgrades, line extensions or brand extensions into adjacent categories. ...Read More