Expert introduction : Expertbells

Sanjeev Srivastav

Consultant , NA

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Packages

Regular

1 Session X 30min

Rs. 1500.00

All Access

1 Session X 60min

Rs. 3000.00

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Expertise

Go To Market Strategy

Sales

Industries

FMCG

About

I am a senior level business leader with rich experience in setting up and scaling business, in the FMCG consumer food & beverage industry. Over the past 3 decades I have successfully scaled up for brands like The Laughing Cow, Pillsbury, Haagen Dazs, Amul, Frooti, Nature Valley and Godrej across the country. My focus has been to deploy growth strategies with a clear intent of improving market shares, growing profitability and ensuring sustainability, all with a view to deliver superior value to the stakeholders involved. These strategies have focused on new customer acquisition, GTM models and profitable revenue. I have driven new business models, taken brands into new categories, segments, geographies and verticals. All the time the effort has been to enable development and deployment of the strategic plan with data & technology. At the core of all the above has been my belief that customers need to be the focus of every activity. Insights as to what benefits and value that customers want, has led to the development of new and differentiated products as well as GTM strategies which translated into superior servicing of retail stores. All by way of collaboration with individuals and teams, within and outside of the organisation. Healthy businesses, I strongly believe, need to be driven and managed by qualified and motivated teams so as to ensure their scalability and sustainability. In each of my assignments, the effort has been to ensure that the right people are recruited, coached and developed to not only deliver the results sought but also groomed for higher responsibilities. ...Read More