Digital Marketing Intern

Job Description

1. Executes key initiatives identified by the leadership by marshalling the resources to achieve the respective goals.
2. Ability to execute strategy across the digital marketing spectrum including but not limited to SEO/SEM, email marketing, Ads, lead magnets, funnel nurturing, retargeting and display advertising campaigns.
3. Identifies key strategic areas of growth and builds strategies to execute them.
4. Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
5. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
6. Brainstorms new and creative growth strategies through digital marketing.
7. Plans, executes, and measures experiments and conversion tests.
8. Collaborates with internal teams to execute the strategy.
9. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
10. Identifies critical conversion points and drop off points and optimizes user funnels.